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'''Aubry Frères SA''' ('''Aubry''' or '''CWD''') was a Swiss watch brand founded in [[1917]].
* [[Aubry Frères]], Monteurs de Boites, [[La Ferrière]] ([[1859]]-)
 
** Likely to be Vénuste Aubry and Emile Aubry
==History==
** Auguste Aubry appears in 1865
 
** A different Auguste Aubry is located in Le Noirmont
Aubry was founded in [[1917]] in [[Le Noirmont]]. It was founded by brothers Henri and Marc Aubry, managed by Marcel Aubry through the 1980s, and directed by his son Henri Aubry in the 1990s. The firm concentrated on the [[Ciny]] brand from [[1928]] through the 1970s before acquiring [[West End]] in [[1973]] and [[Doxa]] in [[1978]].
* [[Aubry Frères]], FdH, [[Le Noirmont]] (established January 12, [[1920]]) maker of [[Ciny]], [[West End Watch]], and [[Dogma]]
 
** Marc Aubry and Henri Aubry, both of [[Muriaux]]
In the 1980s, the company, now known as '''CWD''', focused on [[Doxa]] (Europe), [[Ernest Borel]] (in the Americas and China), and [[West End]] (in the Middle East and Asia). Between [[1983]] and [[1986]], [[Jean-Pierre Jaquet]] had become sales and marketing manager for Aubry. West End celebrated its 100th anniversary in [[1986]]. In [[1989]] Aubry entered the [[licensing]] market with [[Champion]] brand watches and a collaboration with artist [[Seth Jaben]].
* [[Irénée Aubry]], inventor of the [[Hebdomas]] watch
 
** [[F. Aubry-Schaltenbrand]], his son
By [[1991]], Aubry was receiving financial assistance from Hong Kong Truly, Ltd, along with a board seat. The [[Ernest Borel]] brand was popular in China and the company invested heavily in it. When Marcel Aubry retired in the 1990s, the Borel brand was acquired by Steven Lam of Truly.
 
In [[1997]], Aubry sold the [[Doxa]] brand to the Jenny family. The West End brand was divested in [[2000]].
 
Today, an unrelated company called Aubry Watches sells "vegan watches".
 
==Brands==
 
* [[Aubry]]
* [[Ciny]]
* [[Degado]]
* [[Dogma]]
* [[Doxa]]
* [[Ernest Borel]]
* [[West End]]
 
[[Category:Aubry|*]]
[[Category:Le Noirmont]]
[[Category:Watch brands Switzerland]]

Latest revision as of 00:11, 22 December 2023