Mondia: Difference between revisions
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In the 1960s, Monda expanded production and focused on the mass-market segment. This was the attraction for [[Zenith-Movado]], which brought the brand into the [[Movado-Zenith-Mondia]] umbrella in late [[1969]]. This was purchased by the Zenith Radio Corp. in [[1972]] and refocused on [[quartz]] watches. | In the 1960s, Monda expanded production and focused on the mass-market segment. This was the attraction for [[Zenith-Movado]], which brought the brand into the [[Movado-Zenith-Mondia]] umbrella in late [[1969]]. This was purchased by the Zenith Radio Corp. in [[1972]] and refocused on [[quartz]] watches. | ||
When the group was sold to a consortium lead by Paul Castella in [[1978]], he incorporated Mondia into his [[Dixi]] machine tool company. The brand was soon retired. | When the group was sold to a consortium lead by [[Paul Castella]] in [[1978]], he incorporated Mondia into his [[Dixi]] machine tool company. The brand was soon retired. | ||
[[Category:La Chaux-de-Fonds]] | [[Category:La Chaux-de-Fonds]] | ||
[[Category:Watch brands Switzerland]] | [[Category:Watch brands Switzerland]] | ||
[[Category:Movado-Zenith-Mondia]] | [[Category:Movado-Zenith-Mondia]] | ||
Latest revision as of 20:49, 12 October 2024
Mondia was a Swiss watch brand founded around 1900 in La Chaux-de-Fonds. It became part of Movado-Zenith-Mondia in 1969, before being divested to Dixi in the early 1980s.
History
Mondia was founded around 1900 in La Chaux-de-Fonds.
In the 1960s, Monda expanded production and focused on the mass-market segment. This was the attraction for Zenith-Movado, which brought the brand into the Movado-Zenith-Mondia umbrella in late 1969. This was purchased by the Zenith Radio Corp. in 1972 and refocused on quartz watches.
When the group was sold to a consortium lead by Paul Castella in 1978, he incorporated Mondia into his Dixi machine tool company. The brand was soon retired.