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| '''Aubry Frères SA''' ('''Aubry''' or '''CWD''') was a Swiss watch brand founded in [[1917]].
| | * [[Aubry Frères]], FdH, [[Le Noirmont]] (established January 12, [[1920]]) |
| | | ** Marc Aubry and Henri Aubry, both of [[Muriaux]] |
| ==History==
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| Aubry was founded in [[1917]] in [[Le Noirmont]]. It was founded by brothers Henri and Marc Aubry, managed by Marcel Aubry through the 1980s, and directed by his son Henri Aubry in the 1990s. The firm concentrated on the [[Ciny]] brand from [[1928]] through the 1970s before acquiring [[West End]] in [[1973]] and [[Doxa]] in [[1978]]. | |
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| In the 1980s, the company, now known as '''CWD''', focused on [[Doxa]] (Europe), [[Ernest Borel]] (in the Americas and China), and [[West End]] (in the Middle East and Asia). Between [[1983]] and [[1986]], [[Jean-Pierre Jaquet]] had become sales and marketing manager for Aubry. West End celebrated its 100th anniversary in [[1986]]. In [[1989]] Aubry entered the [[licensing]] market with [[Champion]] brand watches and a collaboration with artist [[Seth Jaben]].
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| By [[1991]], Aubry was receiving financial assistance from Hong Kong Truly, Ltd, along with a board seat. The [[Ernest Borel]] brand was popular in China and the company invested heavily in it. When Marcel Aubry retired in the 1990s, the Borel brand was acquired by Steven Lam of Truly.
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| In [[1997]], Aubry sold the [[Doxa]] brand to the Jenny family. The West End brand was divested in [[2000]].
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| Today, an unrelated company called Aubry Watches sells "vegan watches".
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| ==Brands==
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| * [[Aubry]]
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| * [[Ciny]]
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| * [[Degado]]
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| * [[Dogma]]
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| * [[Doxa]]
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| * [[Ernest Borel]]
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| * [[West End]]
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| [[Category:Aubry|*]]
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| [[Category:Le Noirmont]]
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| [[Category:Watch brands Switzerland]] | |