General Watch Co

Main article: ASUAG

The General Watch Holding Co. Ltd. was founded on February 18, 1970 to unite seven of the largest Swiss manufacturers of watches under ASUAG. The initial members were Certina, Edox, Eterna, Mido, Oris, Rado, and Technos. Together, these firms represented 10% of the Swiss watchmaking market with 300 million francs of revenue.

When it was founded, 60% ownership of General Watch Co. went to ASUAG with the remaining 40% owned by shareholders of the seven companies.

Members:

• Certina, Kurth Frères SA
• Edox Era Watch Co. Ltd.
• Eterna SA
• Mido, G. Schaeren et Cie SA
• Oris SA
• Rado Schlup et Cie SA
• Technos, Gunziger Frères SA