1983

1982    <<    1983    >>    1984

• On 1 March 1983, the watch brand Swatch with an emphasis on youthful fashion quartz watches comes on the market.

• Jean-Claude Biver and Jacques Piguet reactivate the brand Blancpain. With their luxury watches with mechanical movements they etablish a contrast to the trend of cheap Japanese quartz watches.

• Audemars Piguet introduces the first Royal Oak with a perpetual calendar, the limited-production Ref. 5554.

• Jaeger-LeCoultre celebrates their 150th anniversary by officially re-launching the Reverso, which the company had revived four years earlier, and the complicated Moonphase Watch.

• Cartier introduces the Panther line.

• Edox is sold by ASUAG to its managers.

• In December, Swiss banks merge ASUAG and SSIH.

• A consortium of Rolf Schnyder, Dieter Meier, and Balthasar Meier purchase Ulysse Nardin from Ogival.

• North American Watch acquires Movado from Movado-Zenith-Mondia owner Dixi. Zenith takes over the Dixi factory and begins to rise once again.