1996
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- With the support of the Sandoz Family Foundation the watch manufacture Parmigiani Fleurier is created with a handshake on May 29.
- The watch company Jacques Etoile is founded on 1 October 1996 in Lörrach/Baden/Germany.
- Vacheron Constantin introduces the Overseas line
- Vendôme acquires Vacheron Constantin on December 12
- Jörg Schauer acquires the rights of the watch brand Stowa and the raw movement brand Durowe.
- Philippe Dufour debuts his first "production" watch (one of only three to date), the Duality, which features dual escapements.
- The Designer Ruedi Külling and the marketing expert Hanspeter Hanschick found the Swiss watch brand Xemex.