Group

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The term, group, typically refers to a large luxury or watch products company which owns multiple brands.

Since the earliest days of Swiss watch production, brands have banded together into larger groups to improve efficiency, variety, and profitability and control competition. Today, most Swiss, German, French, and Japanese brands are controlled by a few large groups. The largest of these, Swatch Group, controls more than half of the market for high-end watches.

As of 2024, the following large watch groups exist:

History

Watch Groups in 1971

A 1971 article specified the size of various Swiss watch groups:

Group Headquarters Capital (Million Fr.) Founding Year Important Brands Production of Watches and Movements in 1970 in Millions Number of Workers in 1970 Notes
ASUAG Neuchâtel 10,006 1931 Various Unknown 16,200
Ebauches SA Neuchâtel 24 1927 N/A 47.1 10,600
SSIH Geneva 30 1930 Omega Tissot Lanco Aetos Agon Buler Ferex Continental 10.3 7,600
General Watch Bienne 35 1971 Certina Era Eterna Mido Oris Rado Technos Unknown 3,500 60% owned by ASUAG
SGT La Chaux-de-Fonds 1968 45.1 Waltham Avia Helvetia Silvana Solvil Titus Invicta Sandoz 3.75 1,750
Longines-Rotary Saint-Imier 5.9 1971 Longines Rotary Unknown 1,450 Majority owned by ASUAG through Ebauches SA after November 1971
SAPHIR Zug 8 1969 Jaeger-LeCoultre Favre-Leuba Unknown 1,200
Girard-Perregaux La Chaux-de-Fonds 3.2 1969 Girard-Perregaux 0.13 242
Heuer-Léonidas Bienne 3 1964 Heuer Léonidas Sportex 0.45 300
Ermano Holding Bienne 3 1962 Cortébert Ermano 0.93 259
Synchron Neuchâtel 2.375 1968 Cyma Ernest Borel Doxa 0.23 200
MSR Bienne 4.5 1961 Vulcain Revue Unknown Unknown
HFB Bienne 21.15 1966 Unknown N/A 100 % owner of Synchron, 23% of SAPHIR, convertible bonds of 14% of SGT, and 19.9% of Gruen Industries

The article notes that "The acquisition of the Büren Watch Co. by the Hamilton Watch in February 1966, the Universal by Bulova in August 1966, and the Movado Zenith Mondia Group by the Zenith Radio Corporation in June 1970 are also considered financial concentrations. However, since they are to be regarded as American companies, they do not appear in this table. It should be mentioned that the Hamilton Watch Co. was bought by the SSIH Group in November 1971 and at the same time the Büren Watch Co. announced the cessation of its production."

See Also