1963
- On the occasion of the most dangerous road race in the world, the "Carrera Panamericana Mexico", TAG Heuer launches the now legendary sports watch "Carrera", the first chronograph specifically designed for the timing of auto racing, which in the subsequent years becomes a true classic and one of the pillars of the model program of the brand.
- André J. Heiniger, who has been commercial director at Rolex since 1954, succeeds Hans Wilsdorf as head of the company.