Armand Nicolet

Armand Nicolet is a Swiss watch manufacturer named for a putative 19th century watchmaker of the same name.

Alcide Nicolet

Today's Armand Nicolet brand suggests that the watchmaker Armand Nicolet founded his workshop in Tramelan in 1875, but there is no evidence for this claim. No Armand Nicolet is listed in Indicateur Davoine for over 50 years past that date.

The most likely ancestor is Alcide Nicolet, who produced cylinder escapements in Tramelan-Dessus from 1886 through 1893. He is listed as a producer of Remonteurs in 1894 and of complete watches in 1895. Indeed, Alcide is the only Nicolet listed as producing watches in Tramelan (Dessus or Dessous) between 1886 (when cylinder escapement maker Samuel Nicolet is last seen) and 1918 when Alcide is no longer listed.

There is no Armand Nicolet listed in Indicateur Davoine apart from one who worked at Nume-Droz 55 in La Chaux-de-Fonds in 1902. The next Armand Nicolet worked in La Chaux-de-Fonds producing radium watch dials in the 1930s and overlaps with the Tramelan watchmaker so is unrelated.

Achille Nicolet is the next watchmaker in this family, appearing in Tramelan-Dessus in 1916. He is joined by Charles Nicolet in 1918, after Alcide Nicolet disappears. These could be Alcide's sons, and another firm, Nicolet Frères, appears in Tramelan-Dessus in 1928.

Armand Nicolet

We do locate a watchmaker named Armand Nicolet in Tramelan-Dessus in 1933, however, and this is the most likely predecessor for today's Armand Nicolet company. Located at Méval 11, Armand Nicolet produced wrist and pocket watches using the Telda and Verneta brands and continued in operation for many years. This Nicolet may have been related to Achille Nicolet, who was located just down the street at Méval 8 and continued in operation through 1938.

The Verneta brand was previously used by the Verneta Watch Co. of Porrentruy. Operated by Girardin & Wetterwald, Verneta produced anchor and cylinder watches by 1908 in steel, gold, or silver. It used the Verneta and Blanda brands. In 1916, Ariste Girardin is listed as the maker of Verneta Watch Co. watches, still in Porrentruy, and now also using the Neologa brand. This company disappears after this.

Armand Nicolet of Tramelan begins using the Verneta brand in 1933 and continues through 1969. They also use the Telda brand for all of these years. In 1938, Nicolet begins using the Delta brand as well and adds ADO Watch from 1940 through 1951. ADO is listed as a trademark of Fernand Nicolet from 1956 through 1966, a separate firm.

The company is renamed Les Fils d'Armand Nicolet in 1940. The firm also begins using the name Montres Telda that year. According to the company's history, Armand Nicolet died in 1939 and his son Willy Nicolet took over the business that year. This corresponds with the name change.

In 1954, the company relocates from Méval 11 to Méval 20. The company continues through the 1960s and is last listed in 1969.

Rolando Braga

At the beginning of the 1990s, Rolando Braga, an entrepreneur from Italy, cooperated with Willy Nicolet. From this meeting of Italian design and Swiss know-how a successful collaboration emerged. Willy Nicolet died 1992, and Rolando Braga took over the management. He carried out a reorganization of existing businesses. The production was maintained at Armand Nicolet Tramelan (Nicolet SA) and the Marketing & Design (Nicolet MD) was settled in Brescia, Italy. Both companies are added together in 1993 to a holding NH SA.

Video

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Address

NICOLET M.D. S.r.l.
Masterpieces Diffusion
Via della Piazza 15/A
I-25127 Brescia
Tel. +39 030 3772892
Fax +39 030 3772893

Manufacture Nicolet SA
Factory
Rue Meval 20
CH-2720 Tramelan
Tel. +41 (0)32 4876514
Fax +41 (0)32 4876515

Weblinks

• Armand Nicolet - official site