Emil Frey

Emil Frey (also called Emile) was the founder and namesake of Frey & Co, a maker focused on women's watches in Madretsch near Bienne in the early 20th century.

Frey was born around 1880. His father, Rudolf Frey, was said to be from Weißlingen in Canton Zürich but formed a partnership with Jules Adolf Monnier of Tramelan in 1890 to produce watches there. Called Monnier & Frey, it was the predecessor in some ways to Emil Frey's firm. On October 7, 1899, the young Emil Frey joined his father as Monnier left the business, which was henceforth called R. Frey & Fils. Following the death of Rudolf Frey, Emil (called "Emile" at this point) took over the company alone in July 1902. He named the company, which remained located at Centralstrasse 6 in Bienne, Fabrique Sigma Emile Frey.

Emil Frey moved his namesake Fabrique Sigma to Pianostrasse in the nearby Madretsch in February 1904, and this would remain his home for decades. Frey merged his Fabrique Sigma into Dreyfus et Cie., a branch of the Péry watch company, in 1905. Joining Frey in management of the branch were Léopold Dreyfus, Achille Dreyfus, and Naphtaly Grumbach.

Frey remained at Dreyfus & Cie. for a few years before retiring in October 1912 to start his own watchmaking firm. He partnered with Gottlieb Ruh of Buch near Schaffhause and minority partner Giacomo Trümpy, who died the following year. The firm was called Frey & Co but almost immediately registered the brand name Freco, which would become well known through the 20th century. Frey & Co became a public company in March 1920, and Frey took over for Ruh when he retired in 1923, also acquiring his Roo Watch company.

Emil Frey died on August 9, 1936 in Bienne at the age of 56.