Courvoisier Frères

Although there were many watchmaking operations using the name Courvoisier, the name is most closely associated with a high-end maker of pocket watches in La Chaux-de-Fonds in the second half of the 19th century. Originally called Courvoisier & Cie., it was later renamed Courvoisier Frères under the sons of the founder.

Josué Robert and Louis Courvoisier

The company traces its roots to about 1770 and the firm of "watchmaker to the king", Josué Robert. In 1781 Robert took on his son in law, Louis Courvoisier (1758–1832), and the company became J. Robert & Fils, Courvoisier & Cie. This marriage connected Courvoisier to Robert's brother David Robert (1717-1769) and brother in law, Pierre Jaquet Droz as well as his sons, David and Louis-Benjamin Robert. The company was simply called Robert & Courvoisier in 1795 as the younger Courvoisier gradually took over the firm.

From 1811 to 1845 the company was Courvoisier & Cie. while being run by Louis Courvoisier himself. The company was based in La Chaux-de-Fonds but also maintained sales offices in Geneva and Paris at this time. Courvoisier's partners were Jean-Pierre Robert and Humbert-Droz. Courvoisier was fond of travel and established sales in Russia by 1815. The firm was known at the time for travel clocks.

Fritz Courvoisier and his Brothers

Three of Louis' five sons became involved in the business at this time. These were Henri Louis (1796–1867), Frédéric Alexandre (1799–1854) and Philippe Auguste (1803–1873). Frédéric Alexandre "Fritz" Courvoisier was a notable personality in the watchmaking world. Although a notable watchmaker, he was more interested in the international travel and glamorous lifestyle he enjoyed abroad. He traveled to Egypt, Italy, Portugal, Russia, and Turkey and spoke English, Italian, Portuguese, Russian, and Spanish. He was also involved in politics, joining the radical liberal uprising in La Chaux-de-Fonds, which lead to his banishment from the Canton of Berne, and becoming known as "Fritz the Commander" during the 1848 Revolution in Neuchâtel to overthrow Prussian rule.

The Courvoisier brothers split the businesses in 1842 (likely for political reasons), with Fritz founding his own firm, known as Fritz Courvoisier, while his more conservative brothers Henri and Philippe renamed their part of the firm Courvoisier Frères. When their home city of La Chaux-de-Fonds wanted a watch to honor the King of Prussia, Friedrich Wilhelm IV, they ordered it from these brothers. The result was a historically thin pocket watch the remains notable for its construction. This established the firm as a go-to maker of fine watches and also served as a repudiation for the rebellious Fritz. Fritz died of a stroke in 1854 at the age of 55.

Courvoisier Frères

In 1852 Philippe Auguste Courvoisier left the firm and the three sons of Henri Louis Courvoisier took over. Henri Edouard, Louis Philippe, and Jules Ferdinand Courvoisier's re-establishment also set a new "founding date" for many later decades, though it would not again be called Courvoisier Frères until 1880. Just two years later the company was renamed Courvoisier & Fils as Louis Philippe and his sons Emile and Louis took over management. The company was briefly called Courvoisier & Cie. once again before again taking the name Courvoisier Frères in 1885.

Courvoisier adapted to the changing demands of international markets around the turn of the century. They used the brand El Aguila ("The Eagle") in Portugal, Spain, and South America and also sold watches in the far east.

Courvoisier used the brand name Mobilis for a tourbillon pocket watch patented in Switzerland in 1904 (CH30754) by Paul Loichet. This watch resembled the famous Hebdomas watch, with a visible balance at 6:00 below a small dial, and was often called "the People's Tourbillon".

In 1915, Courvoisier introduced the Madix brand for a reinforced officer's wristwatch. It used an oversized case with an inset double-layer glass (for protection) and a radium lume dot. It was designed for mountaineering and military use.

The Demise of Courvoisier

Courvoisier remained focused on pocket watches and lost relevance in the 20th century. Courvoisier & Cie. was absorbed into a successor firm known as L. Courvoisier & Cie. in 1909. The firm did not survive the financial crisis of the 1920s. The assets of the failed company were incorporated into a new firm called L. Courvoisier & Co. in November 1928, but this company soon sold off the trademarks. El Aigle was transferred to Engelhard Frères in 1929, Aladdin went to the Timor Watch company in 1934 while Madix became property of the Home Watch company in 1942.

Courvoisier Family

• Josué Robert
  • ? Robert (-1813?) married Louis Courvoisier (1758–1832)
    • Henri Louis Courvoisier (1796–1867)
      • Henri Edouard Courvoisier
      • Louis Philippe Courvoisier
        • Emile Courvoisier
        • Louis Courvoisier
      • Jules Ferdinand Courvoisier
    • Frédéric Alexandre "Fritz" Courvoisier (June 1, 1799–December 10, 1854) married 1826 Anna Rothpletz (1806?-1836)
      • Paul Courvoisier (1827-?)
    • Philippe Auguste Courvoisier (1803–1873)
    • Julie Courvoisier

External Links

• Courvoisier – more than 200 years of watchmaking history