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[[ | '''Pierce''' is the 20th century brand of Swiss watch manufacturer Léon Lévy Frères of [[Bienne]] and [[Moutier]]. | ||
' | ==Léon Lévy Frères== | ||
Léon Lévy and his brother founded a watch company in [[Bienne]] [[Switzerland]] in [[1883]] under the name Léon Lévy et Frère. The company was located at Rue Neuve 22. Another firm known Lévy Frères already existed in the city at Place de Moulin 7 and had been in operation since at least [[1867]]. By [[1890]] Léon Lévy's firm was known as Léon Lévy et Frères and had moved to Quartier-Neuf 29. It moved to Rue Centrale 6 by [[1893]], just as the continuing firm of Lévy Frères moved a short distance down that same street. | |||
By [[1894]], Léon Lévy et Frères had grown again and had returned to Rue Neuve 20. | |||
The watch company Pierce was founded in [[1883]] in [[Biel]] (Switzerland) by Leon Levy and his brothers under the name ''Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA''. In [[1910]] they already employed 1,500 employees - when at the same time approximately 24,000 inhabitants lived in Biel. | The watch company Pierce was founded in [[1883]] in [[Biel]] (Switzerland) by Leon Levy and his brothers under the name ''Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA''. In [[1910]] they already employed 1,500 employees - when at the same time approximately 24,000 inhabitants lived in Biel. | ||
Revision as of 12:12, 22 August 2022
Pierce is the 20th century brand of Swiss watch manufacturer Léon Lévy Frères of Bienne and Moutier.
Léon Lévy Frères
Léon Lévy and his brother founded a watch company in Bienne Switzerland in 1883 under the name Léon Lévy et Frère. The company was located at Rue Neuve 22. Another firm known Lévy Frères already existed in the city at Place de Moulin 7 and had been in operation since at least 1867. By 1890 Léon Lévy's firm was known as Léon Lévy et Frères and had moved to Quartier-Neuf 29. It moved to Rue Centrale 6 by 1893, just as the continuing firm of Lévy Frères moved a short distance down that same street.
By 1894, Léon Lévy et Frères had grown again and had returned to Rue Neuve 20.
The watch company Pierce was founded in 1883 in Biel (Switzerland) by Leon Levy and his brothers under the name Léon Lévy Frères Manufactures des Montres et Chronographes Pierce SA. In 1910 they already employed 1,500 employees - when at the same time approximately 24,000 inhabitants lived in Biel.
From the 1930s Pierce produced in series the first self-developed calibre. The Royal Air Force awarded the contract for the development and construction of the pilot's watch Flight Calendar. In 1956 Pierce presents the mechanical alarm wristwatch Duofon. The name refers to its ability to deliver the alarm signal in two volumes, loud or silent. A window in the dial indicates the selected setting.
Because of their reliability and robustness the watches of the brand with the well-known logo, the Greek "Pi", enjoy a good reputation.
Even during the quartz crisis in 1970, the company remains faithful to the principle of the purely mechanical watch and sees no need for a change.
The temporarily shut brand has been revived in 2005. The current models can be described as low-priced. They are named Arabesque, Observer, Commander, Air Command, Calendar Flight and Ocean Drive. Their design is inspired by the well-known historical models of the brand. Today still Swiss movements are used, while the final assembly and regulation of the watches takes place in Germany.
Address
Pierce 1883 Repräsentanzkontor Europe
Demminer Str. 23
D-17159 Dargun
Tel. (+49) 039959-173-00