Venus Watch: Difference between revisions
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:See also [[Fabrique d'Ébauches Vénus]], the [[Moutier]] [[ebauche]] maker of the same name | :''See also [[Fabrique d'Ébauches Vénus]], the [[Moutier]] [[ebauche]] maker of the same name'' | ||
The '''Venus''' and '''Venus de Milo''' names have been used on watches since the early 1900s. | The '''Venus''' and '''Venus de Milo''' names have been used on watches since the early 1900s. | ||
Revision as of 18:29, 20 July 2022
- See also Fabrique d'Ébauches Vénus, the Moutier ebauche maker of the same name
The Venus and Venus de Milo names have been used on watches since the early 1900s.
The Venus brand name was used on watches produced in La-Chaux-de-Fonds as early as 1902 by Paul Arthur Schwarz and Olga Etienne-Schwarz. The Vénus name was also used on radium dials produced in the 1920s.
Whole watches were also produced with the Venus brand. Earlier models feature a line representation of the Venus de Milo torso and head and were produced under the auspices of the movement maker using third-party components. Some watches are also co-branded with other companies.
In the 1970's, Vénus SA, part of Ebauches SA, produced watches marked "Venus La-Chaux-de-Fonds" which feature a horizontal line extending from the "V" across the rest of the name and a circular logo above which resembles a ring or loupe. This incarnation of the brand ceased production in the late 1970's as Ebauches SA was absorbed into ETA and later Swatch Group.
The brand was re-launched in 2011 in Geneva using quartz movements from Ronda. A straighter version of this "V line" mark is still used on men's watches produced under the "Venus of Switzerland" name. Ladies watches in this modern collection feature a script text version of the name.