1998
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- Blancpain presents newly re-designed editions of historical models from the trilogy of time: the "Air Command" as pilot's watch, the "Fifty Fathoms" as dive watch and also the "GMT 24".
- Fortis presents the world's first self-winding chronograph with integrated mechanical alarm or alarm watch function. The new construction has been developed by the Zurich artist watchmaker Paul Gerber in 1997.
- The SMH is renamed to Swatch Group.