General Watch Co: Difference between revisions

From Grail Watch Wiki
Jump to navigation Jump to search
No edit summary
Line 34: Line 34:
** [[Eterna]] deputy directors Dr. [[Hanspeter Walter]] and [[Georges Guggenbühl]] and managers [[Fritz Felber]] and [[Hansruedi Thomi]] were removed
** [[Eterna]] deputy directors Dr. [[Hanspeter Walter]] and [[Georges Guggenbühl]] and managers [[Fritz Felber]] and [[Hansruedi Thomi]] were removed
** [[Certina]] deputy director [[Armin Hotz]] and managers [[Serge Frei]] and [[Robert Junker]] were removed
** [[Certina]] deputy director [[Armin Hotz]] and managers [[Serge Frei]] and [[Robert Junker]] were removed
* [[1975]], February - GWC General Watch (marché suisse) SA of Grenchen appoints managers [[René A. Gisler]] and [[Kurt Ochsenbein]]
* [[1975]], March - General Watch Co. of Bienne - Director [[Robert E. Forster]] and board member [[Willy Herzog]] are removed; [[Armin Glaus]] becomes a director, [[René Cuendet]] becomes vice-director, [[Paul Bolli]] becomes attorney, and [[René Giulianelli]], [[Laurent Gremaud]], and [[Jean-Claude Vagnières]] are added as managers


[[Category:Swatch Group]]
[[Category:Swatch Group]]
[[Category:ASUAG]]
[[Category:ASUAG]]

Revision as of 23:56, 31 March 2024

Main article: ASUAG

The General Watch Holding Co. Ltd. was founded on February 18, 1970 to unite seven of the largest Swiss manufacturers of watches under ASUAG. The initial members were Certina, Edox, Eterna, Mido, Oris, Rado, and Technos. Together, these firms represented 10% of the Swiss watchmaking market with 300 million francs of revenue.

When it was founded, 60% ownership of General Watch Co. went to ASUAG with the remaining 40% owned by shareholders of the seven companies. Other companies were added through the 1970s. In 1971, Théodore Renfer retired, turning chairmanship of General Watch (and other ASUAG entities) over to Pierre Renggli.

Although it was unrelated to the previous General Watch Company, La Générale of Reconvilier, General Watch Co. took over the trademarks and logo of that company in 1971.

Members:

  • Certina, Kurth Frères SA (joined 1970, still part of Swatch Group)
  • Edox Era Watch Co. Ltd. (joined 1970, merged with Technos in 1977)
  • Eterna SA (joined 1970, spun out after 1984)
  • Mido, G. Schaeren et Cie SA (joined 1970, still part of Swatch Group)
  • Oris SA (joined 1970, spun out after 1978)
  • Rado Schlup et Cie SA (joined 1970, still part of Swatch Group)
  • Technos, Gunziger Frères SA (joined 1970, merged with Edox in 1977)
  • Auguste Reymond S.A. (Brands: Arsa, Damas and Hoga) (spun out after 1977)
  • Atlantic S.A (joined in 1974?, spun out after 1977)
  • Diantus (joined by 1974, defunct)
  • Dynasty (joined by 1974, defunct)
  • Endura (joined by 1974, still part of Swatch Group, private label brand)
  • Hamilton (Still part of Swatch Group)
  • Longines (joined by 1974, still part of Swatch Group)
  • Microma (defunct)
  • Roamer (spun out)
  • Rotary Watches (joined by 1974, spun out after 1982)

Timeline