Jaeger-LeCoultre Reverso

The Reverso is a historic wristwatch by Jaeger-LeCoultre featuring a flip-over face.

History

The Reverso, was introduced to the market in 1931 by LeCoultre, designed as a response to adversity: For polo-playing British officers in India it was always a great annoyance when the delicate crystals of their wristwatches were broken during the competition. The watch importer César de Trey described the problem to his supplier Jacques-David LeCoultre, who together with his partner Edmond Jaeger and the Parisian engineer René-Alfred Chauvot developed the watch with the "twist": A case in steel, which can slide on a holder and swivel completely. This means, in dangerous moments, the delicate glass can disappear inside. On 4 March 1931 this idea was registered as a patent. Shortly afterwards, the watch went into series production. The Reverso lasted in production as the first "sports watch" until World War II.

The Reverso was a challenge for Jaeger-LeCoultre to produce at first. Designed under contract to Jaeger (then a separate firm), it was intended to use a LeCoultre movement. But no appropriate movement was available and Jaeger was unable to produce the cases in time. Therefore, the earliest Reversos feature cases by A.E. Wenger and movements by Tavannes (often signed "Lisica"), although final assembly was handled in Le Sentier by LeCoultre since the very beginning. Starting in 1933, LeCoultre brought the movements in-house with their specially-designed JLC 11 U calibre (15 jewels, 18,000 vph, 50 hour power reserve). Eventually, 11 different movements were used in pre-war Reversos.

Most early Reverso watches used a similar 36 mm tall by 22 mm wide case, reflecting the "Golden Ratio" of 1.6:1, but some variation exists, including 38 mm and 40 mm tall base components for lug-less strap attachment. Narrow ladies models were also produced from the 1930s, measuring 28 x 16 mm for a 1.75:1 case ratio. A wider 31 mm x 21 mm (1.48:1) version is also seen.

Reverso II

In 1972, Jaeger-LeCoultre's Italian distributor noticed many unused Reverso cases in the factory and asked for the company to restart production for him. 200 leftover cases are assembled with mechanical movements and sell quickly, proving the market for this Art Deco classic.

The Reverso was officially reintroduced in 1982 as the squared-off Reverso II. This model was wider than previous models, recalling a design from the 1930s and serving as inspiration for the Squadra line 25 years later. The Reverso II was available with both quartz and mechanical movements in a case measuring 32 mm tall by 23 mm wide. The Reverso II also lacked the triple line motif above and below the dial seen on nearly all other models.

Buyers preferred the classic rectangular look, so in 1985 the company re-committed to the model with a newly-designed water-resistant case. Also available with both quartz and mechanical movements, the new Reverso appealed to men and women alike. Soon the Reverso II was retired and the Reverso line was reborn.

Reverso Grande Taille, Complications, and Gran'Sport

The Reverso became the company's signature product in 1991 with a special anniversary "60eme" model with a larger "Grande Taille" case, leading to many complications and models. The Reverso Duoface, introduced in 1994, was a technical feat, with a single movement driving dials on both sides, along with the 1997 Duetto for women. Strong sales have driven the watch to become one of the company's most popular models.

Jaeger-LeCoultre kept pushing their capabilities forward throughout the 1990s, debuting most new complications in the Reverso every year or two. Two years after the 60ème came the Reverso Tourbillon, the company's first in modern times. The Reverso Répétition Minutes came in 1994, another first for the company, with the Reverso Chronographe Rétrograde one of their first chronograph movements. The Reverso Géographique and Reverso Quantième Calendrier Perpétuel came later in the decade.

Another development in this period was the creation of the Reverso Gran'Sport line. The Gran'Sport was intended to attract a different audience than the dressy Reverso line, with a curved and rounded case and complicated movements. The Gran'Sport introduced automatic movements to the Reverso line, included a Duoface and Duetto model, and continued the innovation of the Chronographe Rétrograde in the Gran'Sport Chronograph.

• 1991 - Reverso 60ème, Cal. 824
• 1991 - Reverso Grande Taille, Cal. 822, larger case: 42.2 x 26.0 x 9.3 mm
  • 1994 - Reverso Duoface, two-faced case for men, Cal. 854/1
  • 1998 - Reverso Date, sweep date and month window
  • 2005 - Grande Taille Automatic, Cal. 970 automatic
• 1993 - Reverso Tourbillon, Cal. 828
• 1994 - Reverso Répétition Minutes
• 1994 - Reverso Duetto, Cal. 844, 33.2 x 20.7 mm x 8.3 mm
• 1996 - Reverso Chronographe Rétrograde, Cal. 829
• 1997 - Reverso Duetto, two-faced case for women, single timezone, Cal. 865, 38.5 x 23.1 mm
• 1997 - Reverso Lady, Cal. 846/1 or Cal. 657 quartz, 33.2 x 19.5 mm x 7.2 mm
• 1998 - Reverso Géographique
• 1998 - Reverso Gran'Sport
  • 1998 - Reverso Gran'Sport Automatique, Ref. 290, Cal. 960
  • 1998 - Reverso Gran'Sport Duoface, Cal. 851
  • 2001 - Reverso Gran'Sport Chronograph, Cal. 859
  • 2002 - Reverso Gran'Sport Duetto, Cal. 864
• 2000 - Reverso Quantième Calendrier Perpétuel

Reverso Grande and Squadra

Throughout the 2000s, the Reverso lineup was enlarged and added a sportier and more masculine offering. Once again it was an anniversary model that paved the way: This time, the Reverso Septantième (70ème) featured an even larger "Extra Grande Taille" ("XGT") case. The Grande Taille case remained in production as well, as did other previous models, but the lineup became fragmented with numerous sizes and designs. Automatic movements began to proliferate, in the new Squadra and Grande cases first but eventually even in the Grande Taille case as well.

This was followed in 2006 by a square-cased Reverso line, the Squadra which recalled the Reverso II and some early square models. The Squadra replaced the Reverso Gran'Sport as the sports watch in the Reverso lineup.

Jaeger-LeCoultre also continued to develop complicated Reverso models in this era. Most notable was the 2006 Reverso Grande Complication à Triptyque, the first three-dial watch ever created. Other important complicated models include the Platinum Number One and Platinum Number Two tourbillons, Reverso à Éclipses, Reverso Gyrotourbillon 2 perpetual calendar, and Reverso Répétition Minutes à Rideau.

• 2001 - Reverso Platinum Number One
• 2002 - Reverso Septantième/70ème
• 2003 - Reverso Platinum Number Two
• 2003 - Reverso Grande 46.5 x 29 mm case
  • 2003 - Reverso Grande Automatique, Cal. 970
  • 2003 - Reverso Grande Date, Cal. 875
  • 2003 - Reverso Grande GMT
  • 2003 - Reverso Grande 8 Days, Cal. 874
  • 200x - Reverso Grande Sun Moon, Cal. 873
• 2004 - Grande Reverso 101, Cal. 101
• 2006 - Reverso à Éclipses, Cal. 849
• 2006 - Reverso Grande Complication à Triptyque, grande complication
• 2006 - Reverso Squadra
  • 2006 - Reverso Squadra Hometime, Cal. 977, 50.5 x 34.9
  • 2006 - Reverso Squadra Chronograph GMT, Cal. 754, 50.5 x 34.9
  • 2006 - Reverso Squadra World Chronograph, Cal. 753, 52.9 x 36.5
  • 2009 - Reverso Squadra Lady, Cal. 966, 42 x 29
  • 2009 - Reverso Squadra Lady Duetto, Cal. 968J, 42 x 29
  • 2009 - Reverso Squadra Classique/Classic, quartz Cal. 657, 45.5 x 31.2
• 2008 - Reverso Gyrotourbillon 2
• 2009 - Grande Reverso, 48.5 x 29.5 mm
  • 2009 - Grande Reverso Duo Date 986, Ref. 374, Cal. 986, LE of 1,500
  • 2010 - Grande Reverso 976, Ref. 373, Cal. 976
  • 2011 - Grande Reverso Duo/Duoface "Night & Day", Cal. 986
  • 2012 - Grande Reverso Calendar, Ref. 375, Cal. 843
• 2011 - Reverso Répétition Minutes à Rideau, Cal. 944
• 2011 - Grande Reverso Ultra Thin, 46.8 x 27.4 GT case
  • 2011 - Grande Reverso Ultra Thin, Tribute to 1931, Rouge, Bleu, 1931, 1948, Cal. 822, 7.3 mm thick
  • 2012 - Grande Reverso Ultra Thin SQ, Cal. 849
• 2011 - Grande Reverso Lady Ultra Thin, Cal. 846/1 or Cal. 657 quartz, 40.0 x 24.0 x 7.2 mm case
  • 2013 Grande Reverso Lady Ultra Thin Duetto, Cal. 864A, 8.9 mm thick
  • 2013 Grande Reverso Lady Ultra Thin Duetto Duo, Cal. 864A, 8.9 mm thick
• 2013 - Grande Reverso 278, 46.8 x 27.4 mm case
  • 2013 - Grande Reverso Ultra Thin Duoface, Ref. 378, Cal. 854/1
  • 2014 - Grande Reverso Night & Day, Ref. 380, Cal. 967B
  • 2015 - Grande Reverso 1931 Seconde Centrale, Ref. 381, Cal. 966A

Reverso Classic, Tribute, and One

Jaeger-LeCoultre used SIHH 2016 to refresh the Reverso lineup with a new case and rationalized models. The main product was the new Reverso Classic, available in small, medium, and large sizes. The Reverso Tribute line recalls the heritage of the Reverso line in larger sizes than the Classic. Jaeger-LeCoultre also launched an all-new women's line, Reverso One, which departs from tradition with narrow 2:1 case dimensions, recalling the original ladies Reverso. The real attention-getter was the latest haute horology creation, the Tribute Gyrotourbillon. The line initially leaned heavily on quartz and automatic models, but hand winding models were introduced soon after, replacing many of the initial references.

There was no replacement for the Squadra line this time, and only the Gyrotourbillon 2 and Grande Complication à Triptyque remained of the previous Reverso line.

Today, the watch with the "two sides" is produced in many variants and is regarded as a beautiful, timeless classic that embodies the Art déco style perfectly. Due to its continuing popularity it is one of the pillars of the model range of Jaeger-LeCoultre and has contributed significantly to the reputation of the brand.

• 2016 - Reverso Classic
  • 2016 - Reverso Classic Large - 45.6 x 27.4 x 9.0 mm, Cal. 965
    • 2016 - Reverso Classic Large Duoface - 47.0 x 28.3 x 9.0 mm, Cal. 969
    • 2017 - Reverso Classic Large Duoface Small Seconds - 47.0 x 28.3 x 10.3 mm, Cal. 854A/2
  • 2017 - Reverso Classic Medium - 42.9 x 25.5 mm, Cal. 822/2
    • 2017 - Reverso Classic Medium Duoface - Cal. 854A/2
    • 2017 - Reverso Classic Medium Duetto - 40.1 x 24.4 mm, Cal. 968A
  • 2017 - Reverso Classic Small - 34.2 x 21.0 x 7.4 mm, Cal. 846/1
    • 2017 - Reverso Classic Small Duetto - 8.7 mm thick, Cal. 844
• 2016 - Reverso Tribute
  • 2016 - Reverso Tribute Calendar - 49.7 x 29.9 x 10.9 mm, Cal. 853
  • 2016 - Reverso Tribute Duoface - 42.9 x 25.5 x 9.2 mm, Cal. 854A/2
  • 2016 - Reverso Tribute Gyrotourbillon - 51.1 x 31.0 x 12.4 mm, Cal. 179
  • 2017 - Reverso Tribute Moon - 49.4 x 29.9 x 10.9 mm, Cal. 853/A
  • 2018 - Reverso Tribute Duoface Large - 49.7 x 29.9 x 10.9 mm, Cal. 854C/2
  • 2018 - Reverso Tribute Small Seconds - 45.6 x 27.4 x 8.5 mm, Cal. 822/2
  • 2018 - Reverso Tribute Tourbillon - 45.5 X 27.4 x 9.15 mm, Cal. 847
• 2016 - Reverso One
  • 2016 - Reverso One - 40.1 x 20.0 x 7.9 mm, Cal. 657
  • 2016 - Reverso One Cordonnet - 33.8 x 16.3 x 7.64 mm, Cal. 657
  • 2016 - Reverso One Duetto Moon - 40.1 x 20 x 10 mm, Cal. 842
  • 2016 - Reverso One Réédition - 32.5 x 16.3 x 7.0 mm, Cal. 657
  • 2017 - Reverso One Duetto Jewelry - 36.3 x 18.0 x 10.0 mm, Cal. 844
  • 2019 - Reverso One Duetto - 40 x 20 x 9.1 mm, Cal. 844

Models

The Reverso line has expanded greatly since its reintroduction, most notably with the Reverso Duoface, a model with a face on both sides and a dual timezone feature. Additional models include larger "Grande" cases, historic and special edition models, and specialist pieces like the Reverso Gyrotourbillon 2 and three-faced Reverso grande complication à triptyque.

All rectangular "classic" Reverso watches feature "golden ratio" case dimensions, 1.6:1. The Squadra was wider, measuring 1.45:1, and the new Reverso One measures 2:1.

• 1931 Reverso Classique
• 1982 - Reverso II
• 1985 - Waterproof Reverso

• Reverso Classique, Cal. 846/1 or Cal. 657 quartz, 38.5 x 23.1 mm

Complication series

Beginning in 1991, Jaeger-LeCoultre began a limited-edition series of Reverso models with special complications.

• 1991 - Reverso 60ème, time, small seconds, power reserve indicator, first Grande Taille (GT) case
• 1993 - Reverso Tourbillon, tourbillon and power reserve indicator on the back
• 1994 - Reverso Répétition Minutes, minute repeater
• 1996 - Reverso Chronographe Rétrograde, chronograph
• 1998 - Reverso Géographique, duoface with day/night indicator on both sides and dual timezone with city name selector on back
• 2000 - Reverso Quantième Calendrier Perpétuel, perpetual calendar with leap year indicator on front and month, day, date, and moon phase on back
• 2001 - Reverso Platinum Number One, with tourbillon
• 2002 - Reverso Septantième/70ème, first Grande Reverso case, double barrel 8-day power reserve, 28,800 vph movement
• 2003 - Reverso Platinum Number Two, with tourbillon
• 2006 - Reverso Grande Complication à Triptyque, the first three-dial watch, a grand complication with 19 complications
• 2006 - Reverso à Éclipses, Cal. 849
• 2008 - Reverso Gyrotourbillon 2, gyrotourbillon, perpetual calendar with double retrograde indicators, sidereal time with equation of time
• 2011 - Reverso Répétition Minutes à Rideau, Sliding curtain minute repeater with trebuchet hammers, Cal. 944
• 2016 - Reverso Tribute Gyrotourbillon, Cal. 179
• 2018 - Reverso Tribute Tourbillon, Cal. 847

External links

• A top watch blogger on the newest must-have timepiece
• The Jaeger-LeCoultre Reverso: From Colonial Aristocracy To Amelia Earhart And Into Its 80th Year
• Ensuring the future - learning from the past: Jaeger LeCoultre’s re-ascent and the Reverso
• Squaring Off

Template:File Reverso Classique:

Movement: Manual winding manufacture movement JLC 846, 21,600 A/h 18 jewels 93 components Power reserve 40 hours Case: Swivelling case with more than 50 parts, turnable and pivotable for 180 degrees, in the proportions of the first modell from 1931 Stainless steel, 18ct yellow gold, yellow gold / stainless steel Sapphire crystal Waterproof to 30 m Dial: Silvered Black transferred numerals Blued bâton hands Functions: Hours, minutes Bracelet: Metal band or crocodile leather strap with Jaeger-LeCoultre folding clasp